HERE WE GO AGAIN. . . I just got off the phone and the last detail is complete.

On April 27th, 28th, 29th, 30th, The Fifth Guerrilla Jingle Producers Bootcamp Is Setup And Ready To Go In The Hottest City In The World. . . .

Las
Vegas

FREE. . .FREE. . .FREE. . .A FULL DAY OF VIDEO PRODUCTION AND MARKETING IS GOING TO BE INCLUDED IN THIS BOOTCAMP.

IF YOU ARE READY TO BECOME A SUCCESSFUL. . . .

THERE SIMPLE ISN'T ANYTHING LIKE THIS ANYWHERE AT ANY PRICE BUT WE ONLY HAVE ROOM FOR 50 PEOPLE TOPS. THIS IS AN URGENT REQUEST TO READ THIS AND IF IT IS WHAT YOU'VE BEEN LOOKING FOR, GET YOUR RESERVATION IN ASAP.

Dear Fellow Musician,

This is with out a doubt, going to be one of the most exciting things that you have ever done. This Jingle bootcamp could be the turning point in your life that you are looking for. This could be the match that lights your fire. Trust me when I say, "If you are one of the people who attend this bootcamp you are going to be light years ahead of everyone else." You will leave with more knowledge than you ever thought possible. And it won't just be book knowledge. . . but hands on knowledge.

So don't even think about saying, "no" to attending this bootcamp until you take a minute sit back and read this through once. Then take a break, think about what it is you really want out of your musical talent. Then read this again. Decide then. But don't dilly dally because I have one problem. I have to reserve your seat ASAP because of limited room availability. So please hurry and secure your seat to one of ours. Because you are about to become enlightened and successful in the Jingle Business.

KNOWLEDGE IS POWER

Let me stray off the subject for just a minute here and tell you a story. It proved to me once again that having the proper knowledge (in this case one sentence) can be more powerful than anything else.

Las Vegas is boom town. Over 6000 people a month are moving here. We came down and found a place called Green Valley. We really liked it and put $5000.00 down on the lot. They began building, while we began financing.

What a nightmare! The price on everything kept going up the closer it got to becoming finished. Extra for this, extra for that, everyday it seemed to be something extra. One day after a day of extras, I got mad opened the Sunday paper and said, "there has got to be something better out there." There was. We found our dream house that same day. Already finished and ready to move into. The extras already in, and paid for. Now we could have more extras for less money and move in right away.

Now, how do I get my money back from the first house? Not a chance they told me. Cancel the contract, lose it all. The only way they could give my money back is if the mortgage company turned me down for the loan. The mortgage company unaware that I wanted out, kept assuring me that the loan was going to go through. I couldn't tell them I had just put down payment number TWO, on the new house we found.

THEN. . . IT HAPPENED. I was talking to a friend on the phone and was telling him my situation. When I finished he said without a hesitation, "No problem, just tell them that you and your wife are getting a divorce and she won't sign the quit claim deed." BAM, BANG, ZING, 48 hours later I had a check in my hand for $2600.00. Yes, it was minus the options that were already installed in the house but I was still as happy as a pig eating pancakes because that $2600.00 was saved from going down the drain by one sentence.

One sentence from someone who had the knowledge. I couldn't believe it, one lousy sentence and my struggle ended. I believe with all my heart that this Jingle Bootcamp is the best information on the market out there today. I will show you one-on-one how to create, write, and market Jingles that sell. You will learn one-on-one how to get the job and how to market the finished Jingle. If you really want the knowledge you need, to be successful in the Jingle business you need to reserve your seat NOW.

THE PRICE INCLUDES EVERYTHING BUT YOUR GAMBLING MONEY.

FULL NIGHTS (From check in on Sunday April 26th, until check out Friday Morning, May 1st.) IN A GORGEOUS ROOM AT THE TEXAS STATION CASINO. THE TEXAS IS ONLY TWO YEARS OLD AND IS ONE OF THE FOUR STATION CASINOS FOUND IN LAS VEGAS. TEXAS HAS FREE SHUTTLES (starting from the airport) THAT CAN GET YOU ANYWHERE IN LAS VEGAS YOU WANT TO GO.

I GUARANTEE YOU, "YOU WILL LEARN HOW TO BECOME A SUCCESS IN THE JINGLE BUSINESS" WHAT YOU DO WITH WHAT YOU LEARN IS ENTIRELY UP TO YOU. BUT YOU WILL LEAVE WITH ALL THE SECRETS, TECHNIQUES, TRICKS OF THE TRADE AND INFORMATION YOU NEED TO MAKE IT NOT ONLY IN THE JINGLE BUSINESS, BUT IN OTHER PRODUCTION AREAS. SUCH AS VIDEO, TV, VOICE-OVERS, THE ON-HOLD BUSINESS, AND OTHER PRODUCTION PROJECTS YOU HAVEN'T EVEN THOUGHT OF.

Ask yourself, "how many things do I do for others, compared to what I do for myself?" If music is what you love. If music is how you want to make your living. You need ALL the tools. Not just a midi studio. Not just a keyboard or guitar. You need to know, what you are going to know, AFTER you leave this bootcamp.

Here is one rule I absolutely believe in and live by. I can't make anyone else in this world happy, if I don't make myself happy first.. You can't show others happiness or success if you don't have it yourself. There is only one question for you to ask yourself, "do I have the courage to take the next step, no more, no less?"

You will leave with knowledge and ideas that make you money immediately. This is not a sit down, cross your legs and listen to me babble for hours experience. This is a hands on learning experience. And after numerous bootcamps under my belt I can say with complete certainty, this is the "quickest road to Jingle production success." As Damon (one of the our bootcamp attendees) who had bought the Jingle Course two months prior to coming to the bootcamp said, "Just ordering the Jingle Course without doing the bootcamp is doing yourself a disservice." By the way, three weeks after leaving the bootcamp he sold his first Jingle for $2500.00

PLUS. . . .IT WILL BE A BLAST. YOU WILL BE WITH OTHERS JUST LIKE YOURSELF. AT THE LAST BOOTCAMPS THERE WERE FRIENDSHIPS AND WORKING JOINT VENTURES CREATED THAT WILL BE THERE FOR YEARS TO COME.

You and I both know talent is not a guarantee of success in the music business. However, it is a whole different ball game in the Jingle Business, in the Voice Over business, or in the On-Hold Business. Here is where talent counts. But not just musical talent. But writing talent, marketing talent, and creative talent. Why? Because, and always remember this. . . .

A BUSINESS ALWAYS BUYS THE BEST IDEA, NEVER THE SECOND BEST IDEA. IF YOU AND I APPROACH THE SAME BUSINESS AND YOU HAPPEN TO HAVE THE BEST IDEA, IT DOESN'T MATTER IF YOU HAVE BEEN IN THE JINGLE BUSINESS 30 MINUTES. YOU HAVE GOT THE SALE. . .IF AND THIS IS A BIG IF. . .

IF. . . YOU KNOW HOW TO APPROACH THEM, HOW TO PACKAGE THE CONCEPT, AND EXACTLY HOW TO OFFER IT TO THEM. YOU GET THE MONEY. ONCE YOU LEAVE THIS BOOTCAMP YOU WILL KNOW EXACTLY HOW TO DO IT ALL!

The Jingle business is where the playing field starts to become level. Why? Because your customers don't give a rats hiney what your background is. They have a selfish intent. They only want something that will produce more business and profits for THEM.

OK, let me take a deep breath, crack my typing fingers and get to what's going to happen in your life when you come to the Guerrilla Jingle Producers Bootcamp April 27th, 28th, 29th, 30th in the city of entertainment. . .Las Vegas, NV.

HOW MUCH DOES IT COST TO LEARN HOW TO BECOME FINANCIALLY FREE USING YOUR MUSICAL TALENT BY ATTENDING THIS GUERRILLA JINGLE PRODUCERS BOOTCAMP?

Nothing if you go out and sell a Jingle for $2500 like Damon did, three weeks after leaving the bootcamp. That's the whole point of the bootcamp. It isn't suppose to cost you anything. You will learn how to go out and make the cost of the bootcamp back with just a couple of voice-over projects. I have seen so much success with the techniques you are about to learn I even hate to say, "here is what it cost." If you have the talent (and only you know the answer to that question) this is going to be a very profitable experience. Here is what I believe to be an unbelievable great deal.

EDGE CLUB MEMBERS YOU WILL BE E-MAILED YOUR SPECIAL EDGECLUB PRICE.

If you are an alumni give us a call. We have a special rate for those who already attended at least one bootcamp. If you live in Las Vegas and are either a subscriber or a non-subscriber give us a call so we can give you a savings on the room.

Where in this world for this small investment (room for five nights, continental breakfast and lunch, and Jingle Course included) can you learn hands-on how to create, write, produce and market your Jingles and voice over productions all over the US of A? You won't learn theory or worthless information like, "make a demo tape and sending it out to all the ad agencies." You will learn street smart, hands on, used every day, get a job next week information.

SPLIT IT WITH A PARTNER OR FRIEND

If you have a partner, spouse, fellow musician who would like to attend you can bring another person for only $175.(this does not include an extra room but it does include food) Which is perfect if you have someone that you are going to be working with in this business. You can split the cost of the bootcamp ($470 apiece) and both of you will be on the fast track when you leave.

THE ITINERARY

Sunday, April 26th. Check in and registration. Enjoy Las Vegas today and tonight, relax, and get ready for tomorrow. That's when it all starts. Each day the bootcamp starts at 8:30 and goes to 7 PM.

Included in this mailing you should find a room request sheet. We need to give Texas a list of reservations so please fill out the form and let us know if you want a smoking or non-smoking room. Or any special rooms for disabilities.

The seminar will start at 8:30 a.m. Plenty of time to eat breakfast, clear your heads, and then start full bore with training. There are two things you need to bring with you.

1. A tape of any production that you have already done, sold or unsold. Preferably Jingles, voice-overs or some kind of commercial type music.
2. Pick a radio station that plays the type of music that you like to play and record. Tape at least four commercials that are played on that station onto a cassette. Bring that cassette with the phone numbers of the businesses that you taped. Look for ads that need improvement. Stick to local ads for now. We will use these ads at the Bootcamp so don't forget them.

Top Secret: I will bring with me and share with you all the top secret writing and creating techniques I use. They will blow your socks off. I guarantee you will leave this bootcamp with so many "hot" concepts you won't be able to sleep for days.

Monday will cover, creating concepts, what clients are looking for, packaging, marketing, role-playing, how to get a client, how to tie him down and open up his wallet, voice-over production, taking a concept and turning it into a TV spot, more marketing, more role-playing. If time permits during this bootcamp we will break into groups to produce a Jingle right at the bootcamp. We are working with a major company to provide us with a breakthrough hard disk editing system. I don't want to say to much here but I can promise you it will be not only a great learning experience but it will be a blast. We did this at our very first bootcamp and it was a grand success. You will be under the gun to create on demand a Jingle concept working within a group of fellow musicians.

Besides Jingles we also have Rich Mucci a voice over expert who has taught hundreds of people how to make BIG bucks in the voice over business on hand to show you how it's done. Rich has created a complete voice-over course that can turn you into the voice that people request for their commercials and other projects such as video. You are going to be shocked at how your voice and reading ability will change in this session. We will also cover in depth re-writing and syndication. Syndication is where the big money is at and there are so many ways you can do it. Just ask yourself this question. Would you rather create and market 12 different Jingle concepts each one starting from scratch or would you rather take one concept that you have sold and you know is a winner and sell it 12 times? Easy re-sings with big profits add up a whole lot faster. Of course marketing-marketing-marketing is a constant at this bootcamp. A good idea doesn't go anywhere if you don't know how to market it.

VIDEO DAY. This day is going to be devoted to video. You will learn how to take your Jingle concept and turn it into a TV commercial for the client. How to create video concepts for TV that you can syndicate. This is really exciting. You will see how easy it is to work with non-linear editing systems. We will have a complete editing suite and you will learn the basics of shooting, how to direct a video segment, how to edit it into a final piece including animation. The secret to video is that you don't have to have the equipment yourself to be successful. You will find out how to find a video company that will work with you the way you want. How to get them to invest their time and money into your projects. You will learn how to create a video project of your own that you can then market by direct mail, TV or on a number of other mediums. All in all this day alone is worth the cost of the entire course. Technology and marketing is changing rapidly. The Internet is becoming more and more an outlet for all of your production projects. This is definitely a WOW day and you won't want to miss it. It ties in hand in hand with your audio skills, but at the same time opens up a whole new dimension for your business.

Thursday we will also be covering-Arranging and Producing. One of the most important elements in the production of Jingles and songs is the arranging and producing. So many of us do it by the seat of our pants. How many times have you put a song or Jingle together and it just didn't sound "quite right"? Arranging and Producing skills are an extremely important part of that "just right" sound we are all looking for. James Gabriel is going to teach you the fine art of arranging and producing. Can he cover everything you need to know in one day? No, but you will be surprised at what you will learn and how much better your productions will be when you learn the "tricks" of the trade.

What you will learn is.

Arranging, how it works and how it can make you money.

Six killer techniques to get the arrangement done FAST.

The emotional connection- you've got about 10 seconds to make it.

Arranging for rhythm sections (most bands get it wrong).

Short cuts based on real-life, "in-the-trenches" experience.

Discover what really sets pro work apart from the also-rans.

Ten ways to make your next arrangement great, not grate.

ARRANGE to be here and startPRODUCING more money in your life.

Plus, we are going to really get into the On-Hold business. What is the on-hold business? Every time you call a business and you are put on hold and you hear music with messages, that is someone (it could be you) making money. Only 5% of all business have on-hold production. It's a huge market that is just starting to bust wide open. ASCAP and BMI are really starting to crack down on business that use radio on their on-hold systems. It's a $10,000 fine per occurrence. If you were a business what would you choose? I will show you the equipment you need, plus how to hire outside sales reps to do all your selling so you can concentrate on production. This is a musicians dream.

Look I've got to quit writing sometime and bottom line is this. If you are really a musician that has the talent and you believe in your talent you have to reserve your spot ASAP. I only have room for 50 students. Please, please get your reservation in right away. I guarantee that if you attend this bootcamp you will learn 5 years worth of information in four days. We probably should have a nurse on hand for those of you that will go into "overwhelmed."

Take a PEEK at what you will learn.

Create-Write-Produce-and Sell Jingles.

How to syndicate your concepts all over the country.

How to get into the On-Hold business.

How to set up Cassette Coupons.

How to go from Jingles to TV.

How to become an ad agency and keep all the money.

How other Jingle companies are marketing there Jingles.

How to make $35,000 selling one Jingle for $700.00.

How to use production music the right way.

How to give your Jingle away and make more money than if you had sold it!

How to get in the voice-over business.

How to produce TV and video projects.

Easy and quick ways to arrange and produce your projects like the pros do.

YOU WILL RECEIVE A CERTIFICATE OF COMPLETION FOR YOU STUDIO OR OFFICE

And more, and more, and more. Actually I've got to quit and hope that I have given you all the information you need or I'm going to run out of hard drive space. If you want to talk to me directly call me at 702-898-7070.

ALL ABOARD THAT IS COMING ABOARD.

I meet so many musicians that drop thousands upon thousands of dollars into equipment, but only spend "pocket change" on themselves and getting the skills necessary to market their talents. At these prices I believe this bootcamp is the deal of the century. Let me put out the challenge. Who out there has the vision and desire to leave this bootcamp, become a success, and make all the money they want with their music?

If you are a "YES" I need you to send in the registration form with a deposit of $100. If you are a non-subscriber the deposit is $150. so we can send you the Jingle course in advance of the bootcamp. The deposit is non-refundable (unless for some unforeseen reason the bootcamp is canceled.) because of time constraints and the shortage of available space. Please do this right away. If you want to attend but need a week or two to send in the deposit that's OK. Call or send in the reservation form anyway so we can count heads. The most important thing is to get registered as early as possible. Once we give a final list to the hotel we are pretty much stuck with it.

We need to know ASAP who is going to change their lives with this bootcamp. The balance must be paid by March 20th 1998. Look, I'm trying to make this as painless as possible for you. If you don't think you will learn enough to make double your tuition then don't come. It's that simple. Some people don't have the courage to take the next step. It doesn't make you bad it just slows down your success.

But I can tell you one thing for sure. If you are tired of hitting the same old walls. If you really desire to have success and profits in the music business. If you want 1998 to be exciting and profitable. You need to reserve your place at this bootcamp. . .NOW.

HERE'S WHAT OTHERS HAVE SAID ABOUT THE BOOTCAMPS.

Great seminar! Definitely glad I came. I would unconditionally recommend this jingle seminar to ANYONE who's serious about learning a new viable and lucrative alternative ways to earn BIG money in the music business.

Bob Bachtold San Francisco, CA

This was a great experience. I have learned more here then if I would have gone to a vocational institution. La Dair is an excellent speaker and definitely knows the jingle business. I highly recommend this Jingle Course and Bootcamp.
Thomas Beadman Williams Lake BC, Canada

This Bootcamp not only was very informative but gave me a boost! I want to go home and make lots of money using these concepts.

Larry Lee Bliss Springfield, OR

I had a great time! I believe that I can get the cost of this Bootcamp back into my pocket many times over. Thanks a million. Do I hear syndicate?

Bill Cribbin Silver Spring, MD

Your Bootcamp gives me a location fix in what has been a dark night. I know what to do now and where my weakness and strong points are.

John Davis Portland, OR

The information was presented in such a great way. I enjoyed the open floor time. We (the class) were able to ask any and all questions and receive the answers we required. I highly recommend the Jingle Bootcamp.

Lani Emmerson Williams Lakes BC, Canada

Thanks for your time and input and the knowledge you shared with all of us at the Bootcamp. It's you that pointed out knowledge is power - Thanks for the power.

Phillip Kelly Palm Desert, CA

It was truly an awesome experience! Educational, fun, entertaining and most of all motivating.

BJ Lynch Las Vegas, NV

Enjoyed everything about the Bootcamp and I'm ready to get to it.

Ward McCarey Salt Lake City, UT

I have gotten enough information from the Jingle Bootcamp to keep me going for the next 5 years. This is great for anyone who is a musician but never has figured out how to use his or her talent skills to make money. Thanks for the inspiration.

Steve Rogers Rockledge, FL

Thank you for a wonderful experience in Vegas this weekend. The seminar was fantastic and I came away with a renewed confidence in my abilities for the Jingle industry. Not only that, I have made new friends from everyone I met and especially everyone at RSM Direct. I look forward to a great working relationship & I'll be in touch soon. Thanks so much again. "Sweet Zippity Do Da De". . . . .
Mike Tate Charolette,NC

Several of the participants of the bootcamps have given us permission to give out their phone numbers for anyone who wants to call and talk to them about their direct experiences at the bootcamp. If you would like to talk to any of them, just call the office 702-898-7070 and ask Betty give you their numbers.